The 83rd Academy Awards has not received the best reviews from the top media outlets. Having had a front row seat in the days leading up to the event, I hope to
provide a little more insight as to why the Oscar's didn't live up to the hype, at least in the name of fashion.

To start, the celebrities all looked pretty wonderful. Even my picks for worst dressed seemed anti-climatic. You would think with an all around nice fashion scene,
maybe the hair styles would be a tragic downfall creating buzz for the event- there was no crazy hair. The mousse perfectly coiffed, and the hairspray was kept
under a can per head of hair. Even the makeup seemed very tastefully applied. Where, I thought, were the Lady Gaga's or the Nicki Minaj's that we saw on the
carpet at the Grammys?

Could the anything-but-Gaga fashion on the Oscar's Red Carpet set the tone for less than exciting ceremony as a whole? Did the likes of Lady Gaga entrance
inside an egg and Niki Minaj's head-to-toe leopard outfit, and hair higher than Marge Simpson, create the type of fun and excitement that made the Grammy's so
successful?

As a fashion editor, I think fashion has the power to do just that. Fashion can excite, can send a buzz through a room, and can jump right out of the television when
it has a life all its own. Sadly to say, I expected the fashion to provide a more entertaining viewing experience. Admittedly, however, I had a few things wrong
throughout the event.

As stated, I thought (hoped) we were going to see some crazy costume designs. Wrong, although one or two celebs had costume designers make their all but
costume- dresses. Another trend I was sure we'd see was bold, bright, sequined, patterned gowns a-la Oscar De La Renta or Dolce & Gabbana via 2011 runway
shows... Wrong again. Was I off, or was Oscar?

After viewing much of the Oscars from my brother's couch, I felt more than a little defeated. Not simply because my trends were off, or because I didn't meet my
best dressed Mila Kunis (Black Swan) in that chiffon lavender number- It was the because of the fact that at 11am, way before the celebrities arrived, we were a
part of the 85% of all press that had to evacuate the carpet. Seemingly standard, right? Right, unless you are me, being dragged from the carpet at 11am after
being de-microphoned, and loosing sight of the main camera of ET Canada. We were counting down from 10. That's right, the fashion editor at RCC was about to
be broadcast to the audience that IS Canada and I was r-e-m-o-v-e-d from the glow of the camera lens and thrown to the back alley with the rest of the exonerated
press. Just like that, my Oscar dreams went up in sequenced smoke.

In retrospect, I suppose the style on the carpet was telling of the award ceremony themselves. Safe, over-hyped, few shining moments, and frankly- fashionably
boring. I am left to think, if more celebs took risks on the carpet, the tone would have been set for a more fun, flashy, and exciting 83rd Oscar experience. Either
way, I will keep telling myself that it was the Oscar's that were off- not me. That if all was right in the fashion/award/celeb world, so would have been my luck.

In closing, being on the red carpet on the day of the award ceremony was bittersweet. The fashion needed to explode off the carpet, the buzz needed to spread of
the "she's wearing what?!" comments, and I needed to land that interview. I was in Oscar's boat that day. We may have looked like gold, but anyone who knows
us well, knows neither of us nailed our defining moments.


Red Carpet Concierge International Fashion Editor,
Michelle Magee Elfvin